is an expression & positioning studio of cultural nomads focused on helping brands & organisations fundamentally differ.
We leverage our passion for unfamiliar places, practices & perspectives to distill tools that help organisations transcend conformity and cast deeply differentiated identities out in the world.
Differ
Inspired
a production
for two
cultural institutions
Absorbing raw perspectives from a country where formal identities are in open clash with how people look, feel & act.
2023
Inspired new ways for
strangers to connect
Launching a sober sensory dinner experience in NYC & investigating new modalities for strangers to connect on a deeper, soulful level.
2024
Inspired a new
positioning
for a US university.
Second homing a small fishing town where reskilling and upskilling are the way to cope with climate change and economic volatility.
2021
Inspired a reflection
on traditions
& chosen families.
Exploring the levers of belonging in a place where no common language was available.
2022
Inspired
a future-forward
narrative for
a US hospital.
Creatively hijacking healthcare bureaucracy to preserve a sense of closeness and intimacy in retirement homes.
2022
Meet Us
Award-winning creative facilitator + information architect + future-builder + experience-designer + creative strategist. Alice is a non-binary, neurodivergent, Italian ‘alien’ working in the United States for Fortune 500 companies, innovative startups, and cultural institutions. Alice is also a movement researcher & lecturing professor. Her classes explore body listening and alternative brainstorming methods, and how they can empower strategic thinking or help non-creatively-trained individuals become transformational forces in future-making.
Brian has over ten years of experience elevating brands through Advertising, Creative Strategy, Branding, and Design—always striving to add genuine value to people’s lives. He is also a Social Entrepreneur on a mission to build a more deeply connected society through his sober sensory dinner experience, Sonder. Brian is an advocate of the transformative power of movement, using running and cycling to decrease his symptoms of Tourette’s, OCD and ADHD. He is continuing his education this Fall as he pursues a Master of Social Work in NYC.
Creative partners:
Kind Words
“Sometimes it truly takes a different approach to life in order to appreciate cultural nuances the way these people do.”
— Kathleen Bokar, Head of Strategy, The Kitchen North America
“Highly-relevant ideas, always unexpected.”
— Kim Vo, former Nestle’s Managing Director
“I can see myself in this future and I believe my colleagues will finally be able to see themselves too.”
— Stacie Crowder, Land ‘O Lakes Technical Innovation Director
Happy Clients
