is a positioning, experience curation & innovation studio focused on helping individuals, organisations & brands fundamentally differ.
We leverage our ongoing research across multiple disciplines & cultures to transcend conformity and cast deeply differentiated identities out in the world.
Differ
Meet Us
Founder — Experience Curator, Cultural Strategist & Creative Futurist
Alice Jasmine Crippa has over a decade of internationally awarded experience in creative consulting, cultural production, and brand strategy. Their works often produce real-life demos of kinder, more inclusive, and more resilient futures, in the shape of curated experiences, participatory events, workshops and community rituals.
They are an expert group facilitator, leveraging horizontal ideation techniques that empower more perspectives to become transformational forces in future-making.
They have a genuine passion for translating the ethos of individuals into vibrant identities, distinctive visions for the future, and meaningful actions that bring new realities to life.
Core Advisor — Brand Transformation Specialist
Kim Vo has decades of experience as Head of Brand Growth at Zeus Jones, and Head of Strategy & Brand Director at Nestlé, where they transformed brands by building strategic capabilities that anticipate and shape the market.
With a genuine passion for business development and strategically aligned actions, they drive growth and deliver consumer value by analyzing weak signals, fostering strategic partnerships, and developing future-proof strategies designed for constantly evolving landscapes.
Marcelo Vendramel was likely born with a pencil in his hands. With decades of globally awarded experience in visual expression, digital illustration, brand identity & advertising, he can turn every slight character trait into a soulful aesthetic universe.
Currently working in a Design & Business Transformation leadership position in Lisbon, Marcelo has also worked for: Bar/Ogilvy (Lisbon, Portugal), Loducca (now DDB, São Paulo, Brazil), Leo Burnett (Milan, Italy), NeogamaBBH (São Paulo, Brazil).
Core Advisor — Brand Builder, Marketer & Strategist
Jericho Razon has decades of experience as a market research expert, brand builder, and marketer. He worked on iconic brands such as Dove, Axe, Starbucks, Coffee-mate, and global staples in Nescafe and Knorr.
He is not apologetic for obsessing about consumers and researching new ways to unlock each brand's greatest potential to lead, create value, and amplify long-term, generational growth.
Jericho helps brands and companies find their perfect whitespace opportunity and future trajectory, one that matches their soul and has a chance to make their growth journey uniquely theirs. He’s the founder of Brand & Deliver insights & strategy studio.
Core Advisor — Language Designer & Brand Expression Specialist
Niccolò Moronato is a name inventor and language designer who creates distinctive verbal identities across cultural boundaries, in six different languages. Through inventive naming and systematic language design, they help organizations express themselves authentically in a multiverse of cultural sensibilities.
Drawing from their award-winning experience as a creative copywriter and voice actor, they founded "La Poliglotta", an international linguistic collective that combines creative wordcraft with cultural intelligence, empowering brands to resonate across cultures.
Their expertise extends to literary translations and teaching language design and copywriting in English at Politecnico di Milano. Their approach to naming and language is informed by a broader artistic and intellectual practice that explores the boundaries of linguistic expression.
Creative Advisor — Visual Designer, Brand Expession Specialist
Kind Words
“Highly conceptual & extremely pragmatic. That’s the beauty of articulating future visions through life-like curated experiences”
— Kathleen Bokar, Head of Strategy, The Kitchen North America
“Alice's ability to translate potential future scenarios into tangible, immersive experiences empowers decision-makers to envision transformations with clarity and confidence.”
— Kim Vo, Marketing Innovation Director, Nestlé Lifestyle Nutrition
“Alice is a fabulous thought partner on any topic or project, from art to health care to finance to education because of her work ethic, imagination, and unbounded curiosity.”
— Jen Shadowens, former Partner & Strategist at Zeus Jones
“I can see myself in this future vision and my colleagues are finally able to seethemselves too.”
— Stacie Crowder, Land ‘O Lakes Technical Innovation Director
“What truly sets them apart is their talent for passionately telling stories, shaping narratives, and bringing the invisible to life. ”
— Jason Zabel, Creative Director & Partner at Zeus Jones
Happy Clients
Mapped new cultural communities naturally resonating with the brand ethos.
Identified new memberships strategies improving community dynamics.
Helped internal divisions maximize their competitiveness by crafting a value story reflective of internal innovation processes.
Verbal identity, value story & portfolio strategy for a pioneering research division.
Identified ways to rejuvenate a legacy pet food brand by future-building around the expanded role of pets in modern families.
Immersive experiences for visitors at CES conveying the brand’s strongest innovation and differentiating philosophy.
Enabled education leaders to navigate business schools evolution by prototyping multiple long-term desirerable futures.
Helped healthcare players look at a fintech giant with new eyes by clarifying the vision & purpose behind its innovation efforts.
Helped private labels succeed by incorporating cultural research into portfolio strategy logics.
Curated a family experience that helped an analog brand gain cultural relevance as screen-based toys raised popularity.
Rekindled the love for artisanal crafts by turning smartphones into tools bridging the knowledge gap between generations.
Visual identity & design strategy
for a sponsored cultural lab.
Established a new brand positioning with a verbal identity campaign.
Literary translation projects.
Verbal identities, naming projects & brand books.
Brand expression refresh.